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Brand Material Key Visual

Give a brand idea a tactile presence through one sculptural shape and a distinctive material.

The starting idea

A refill brand expressed as a looping ribbon of frosted green glass, calm and circular, on warm stone.

Start with

  • An idea

Where could you take it?

  • A folded metallic ribbon with a crisp edge for a more precise, technical mood.

  • A softly curved ceramic loop in warm clay tones for a more tactile brand story.

Limitations

Look closely at reflections, intersections and the outer silhouette to see whether the material feels convincing.

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