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Logo Symbol Concept

Explore a brand idea through one memorable silhouette and a clever use of negative space.

The starting idea

A neighborhood seed library: a single sprouting seed with a welcoming, sturdy silhouette in forest green.

Start with

  • An idea

Where could you take it?

  • A sturdy rounded symbol with one small opening of negative space.

  • A sharper silhouette, fewer curves and a single distinctive cut through the shape.

Limitations

Look at the symbol at small size and compare its silhouette with existing marks before developing the identity.

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